community radio
Community radios is a radio service offering a third model of radio broadcasting in addition to commercial and public broadcasting
They broadcast content that is popular and relevant to a local, specific audience but is often overlooked by commercial or mass-media broadcasters. Community radio stations are operated, owned, and influenced by the communities they serve.
E.g Shipi Fm.
Benefit of Community Radio
When multiple communities or groups of people in a region become involved in a collective broadcast, it functions as a medium for discussion and collaboration. Cooperation between communities is vital to sustainability and the sharing of ideas and initiatives can enhance the performances of volunteers and community service workers. In many cases, discussions can ultimately lead to strategies being implemented for the benefit and sustainability of a community.
Internal focuses on our communities enable us to determine how services, volunteer opportunities and further socioeconomic factors are impacting individuals in a particular community. An event that leads to internal focuses on a community is a special, participatory community media event where the voices of residents in a community come together to generate their own broadcast, in their own space, in their own words.Participatory communications such as community radio can energize rural communities.
The familiar voices of those in the community come together to present and distribute information, and engaged listeners adhere to the excitement and locally orientated conversation. The broadcast can spark feelings of belonging and community in their listeners, who may subsequently feel a pride of place and want to become involved in their community. Feelings of identity and belonging in rural communities are fundamental components of sustainability.
Disadvantages of Community Radios
lack of permanence
If an ad in a newspaper or magazine catches your eye, you can crop and save, or at least take a picture of it. With the advent of the DVR, including television advertising you can rewind and watch again if it attracts the viewer’s interest. But radio ads you hear them, and then it is gone. If you have lost a phone number or any other details mentioned in the notice, you’ll have to wait to be advertised again.
half of the advert
If your ad appears immediately after a hit song, good for you. But what if comes amid an expanded block ads – ads that direct listeners to change the station after a couple of minutes? The stations that advertise 30 or 45 minutes of nonstop music offset by long chains of trade, a barrage of messages that listeners do not listen to changing a station.
distraction
This is the other side of portability. People can listen to the radio while driving, and in doing so will not be able to act immediately to listen to advertisements. Nobody is going to stop on the highway, for example, to enter a number. Meanwhile, those who listen to the radio while working can be so focused on their tasks than ever get one nerves.
